Communication experienced massive transformations and reaching to people is extremely easy now. Some apps easily crossed 1 Billion downloads while others struggle. Nintendo knew something remarkable needs to be done and that must be done on the mobile platform. As people shift there, the focus shift is mandatory. Gamers welcomed Miitomo and wrote its success story. Sensor Tower’s tracking report confirms their top position and the achievement is incredible. Be it iPhone or iPad, gamers always find their way and give time to their favourite games. The time span is negligible and Miitomo is getting quick fame. First Japan, then US, the streak will continue in other countries as well.
People never pay importance to untrusted sources, so being trustworthy matters a lot. Nintendo is not new in this game, they have in‐depth knowledge about the gaming world and they quickly understand what clicks. As many as $34.8 billion is at stake here and the business potential is huge. Nintendo’s console wing is facing tough times, with no signs of improvement. By adding social features, the appeal somewhat increased, but many drawbacks came in front. Nintendo is satisfied with this response and this momentum is their secret weapon. Metrics were tracked on iPad as well and the figure was close to 20,000 compared to 200,000 in case of iPhone.
The challenge now is to convert this to a full‐proof mobile business and only then, they can sustain. He Mii avatar opens up many opportunities in the virtual world and the bond between friends becomes stronger. Games too have understood that social networking is basically the future and it has to be in the mix. The free tag will lure users but people always abandon new apps, whenever something new comes up. If the “15 minute” mark is crossed, history will surely be created. The interactions confused users and this social app must improve these things.
