CEOs have different responsibilities and when you are the boss of a giant like Apple, the pressure is beyond the normal level. Tim Cook’s face looks ready as he steps inside the office. He knows he can’t rest before the target is reached. This Palo Alto Store has become famous for CEO visits and the tradition continues. By interacting with normal people, he understands the market and this wisdom is priceless. The buyers were extremely happy to meet the man and their joy knew no bounds. The 6s launch saw Tim and potential customers got a warm welcome inside the store.
The social experience is very important as a company can’t always give out marketing messages. The human face is equally vital as people don’t trust automation blindly. From informal chats to selfies, people had something to share about. Brand image is about many things and Apple surprises here as well. Employees hugged Cook and the cool boss appreciated their smart work. But critics are saying; iPhone SE needed this promotional push. Happiness is created by smart moves and exceptional products; Apple deserves to be at the top. Steve Jobs often came here and this place has history. Interestingly, Android users heard about iPhone SE and the specs are forcing them to make the switch. This is huge because no phone has evoked this kind of response from loyal users.
Cook loves taking risks and that converts to success. His innate fearlessness pushes him forward and makes him the ultimate leader. Calculated risks at the correct time can produce extraordinary results, Cook believes in that. His biggest quality is his listening ability. By listening, important points get embedded in his mind, which helps him later. Normal customers give him future ideas and it fuels his ideas. Engaging is important, being humble is priceless. Lastly, he knows his faults and trusts his instincts.
