For any kind of app developer, it is quite important to provide with a very user friendly interface, along with an easy to understand efficient app. Moreover, each consumer craves for a facility which allows them to see a product before buying them. Initially, when the tvOS app got released, the users could not see any of the features of the apps available there. They only had to read the description of the apps and choose to download them. Later on, they definitely had problems working with the apps right away since they had to figure out the working first.

The situation had also been the same for the iOS App Store. Initially, they also did not have any way of showing their customers anything about the app, other than just some still images of the user interface and theoretical description. This made it quite difficult for the consumers to choose their apps and start working with them right away. Moreover, at times, the apps were not really liked by the consumers and one had to delete it after download.

Later on, since the year 2014, Apple provided its iOS store with a facility which took care of all these issues. Now, the developers of the apps had the opportunity to show their clients what the app actually was and how it can be worked with. They could now create short length videos showing the actual working of the apps, along with a live video of how the interface works. This not only made it easier for the developers to create much more attractive advertising sections for their apps, but also helped the consumers to see the whole working of the apps, its interface and then download it.

This year, just a few days back, Apple finally launched this particular app preview feature on its tvOS too. Though the number of apps developed for tvOS is not a lot, still, one can check out the apps and then download them.