There are a lot of rumours about the latest iPhone which will have a screen size of 4 inch. Recently KGI securities published a special research note targeting investors and they made some very interesting claims. It is called the ‘iPhone SE’ and the handset will most likely be unveiled in the month of March. It is not entirely different from iPhone 5s, but it will sport curved edges, the latest and most advanced processor and support Apple Pay along with Live Photos. Yet again, Apple preferred this screen size, considering their user data and statistics. In various markets, the success of this phone will determine Apple’s fate in 2016. From Apple shares to new product launches, iPhone SE will play a vital role.
According to KGI, the new handset will come with a powerful 12MP rear camera, which is same as the other iPhones, released recently. Apple relies mainly on its camera features and this compliments the price tag. Apart from the innovative features and advanced technology, Apple devices have excellent shooting abilities. The price tag is on the higher range and it is fixed at $400‐$500. The company never worried about selling their premium products as the buyers always went with value which Apple offered. But if we compare this model, with the previous one, the price is remarkably cheap. The iPhone 6 was sold at $549, which was much higher. So why the price drop? This device will make Apple popular in growing market divisions and fetch them huge profit.
Apple is focusing on selling more units and achieving growth in that process. Interestingly, the market price of iPhone 5s will be cut off by 50% and it will come down to just $250. This is a new strategy, Apple will continue to be a market leader in the future and for hat, they have to acquire more markets. It is just the beginning of that process. The features will become more advanced, the price will go down and more iPhone users will emerge.
