A month prior the launch of the iPhone 6S, Apple has released the two adds that showcase iPhone 6S‘s unique features. In the first advert, it is shown how a person can take out live photos. This is done with the help of a feature on the camera menus that allows the phone to activate a video capability. This short capability adds a movement to the picture taken. The add on features children who see a shark swim image that is shown on the screen. On seeing that, there is a series of astonishing ‘aah’ sounds.

In another clip, the company shows the audiences how good the 3D Touch feature is. In this clip the company gives an understanding on how the 3D touch technology works. It also shows that just by touching or tapping the screen lightly, the things are activated which helps to save time especially when your checking your messages, making your appointments, shopping online and other such activities that are done today on the phone.

The TV advertisements that are being conceptualized by the company now do not focus only the product. As a new form of not just marketing but also educating their customer’s, it also shows how their devices are different from the devices made by their competitors. It also speaks about the benefits of the new features that are coming on the devices and how they operate.

On the other hand, Time and various other magazines have also stated that, one of the features that would be included during the time release of the iPhone 5se may also include the live photo feature. Along with that there will also a NFC (near field communication) feature. This feature is said to make the transactions through Apple Pay easier. It is further believed that the same feature may also be released as an update for the iPad Air models, this news is yet to confirm officially.