Apple wanted to 2016 to be huge, they wanted to take their business to a whole new level. This year, they have some big dreams and Apple is expected to break all records. The new variety of the iPhone is set to launch in March and it will most definitely be a hot favorite. Whenever an iPhone launches, people break into stores to get their hands on the product. Apple has seen this happen for years and they are used to it. But iPhone 5se has the capability of driving massive $5.5bn dollar revenue, if financial reports are to be believed.
Apple went with more than one manufacturing unit, the chip manufacturing company was fixed, the marketing strategy was lined up and as per estimate, 10m handsets will be sold by the company. This is not a small thing; this can make the company incredibly rich. Recently, a survey pointed out the fact that four inch models are more popular. The old users have not yet updated and they are comfortable using this. If 10 million extra models are sold, Apple’s revenue will sky‐rocket. Larger models are cannibalized and four inch ones are getting more attention. Apple’s shares will also be affected as 23 more cents will be added with each share.
The ASP of this new phone is $550, so Apple’s financial strategy pays off. With other products coming up in a few months, Apple will keep on accumulating profit and market experts are quite sure of that. Surprisingly, most of this sale can come from developing markets instead of established ones. For example, iPhone 5se can do good business in India and many users will also go for the update. Apple cited last year that India is on their mind and in future it can be the biggest iPhone market. So it remains to be seen, how well this product performs, as future decisions will be based on this.
