Apple has bigger plans for India and their entire marketing strategy is streamlined in that way. Recently, it was announced that new retail stores will be opened in India and that is quite big news. Tim Cook was surprised to see the revenue growth in this region and they dropped hints about expanding their market presence in India. Users in India will not be able to buy iPhone 4s as well as iPhone 5c, as these handsets are not available here anymore. The tech giant wants to increase the ASP of the 5S model and this decision was taken keeping that in mind. Apple studied the Indian market and found out that the ASP is “under strain”, so for more profits they took this giant step.
Quite interestingly, iPhone 4S was a budget model and it was available for Rs 12,000 in India. A huge number of smartphone buyers found this price pocket‐friendly and went for this model, but Apple’s main purpose was not solved. They offer premium products and accumulate huge profits based on the MRP. Another popular iPhone model, iPhone 5c had a price tag of Rs.20,000 which was not that much as well. By phasing out these two phones, the main focus shifted to iPhone 5s. Users who value Apple’s products and always prefer this brand have to pay some extra bucks to get their hands on this amazing handset.
Apple has some other products lined up in 2016 and all those models have a higher price tag. The intention is clear; Apple wants to make a solid impact on the Indian smartphone market. In growing markets if they can make a significant profit, the company’s go even higher. Tim Cook recently said that if the product is of superior quality and it is from a well‐renowned brand, people will always pay more. Apple’s gameplan is completely different and they do not want to play in the budget smartphone section.
