TrendForce is one of the most reputed firms which work on recent stock developments. According to them, Apple has seen a considerable rise in Mac Book sales, that too when the world is seeing a general decline in the sales of notebooks. Moreover, where other competing companies are falling down, Apple is slowly and steadily moving to the top of the share market. In the year 2015, Apple had overtaken two top manufacturers of notebooks, Acer and Asus, and rose up the fourth ranked notebook manufacturer in the world. According to the share market, Apple previously had only 9.3% shares in the financial year 2014. At present, i.e. in 2015, the value has risen to 10.34% shares.

If the overall sales of notebooks are taken into account, it has been seen that there has been a drastic drop in the overall sales. In 2014, the annual sales amounted to 175.5 million, whereas, in 2015, the annual sales showed a drop of 6.3%, making it 164.4 million. As per the share market of 2015, Lenovo and HP are still at the top of the notebook industry, having equal percentage of shares at 20 percent. Dell, who is still in the third position now, has competition from Apple, who has reached quite close to Dell in the share market.

According to many, this whole comparison between these top level notebook manufacturers does not seem quite fair. It can be seen that all the top 5 companies, except Apple, has a number of models available for the public. Be it HP, Lenovo, Asus or Acer, the number of models they have in a single price range is much more than what Apple has in store for them. Moreover, the basic level notebooks for the four companies are much cheaper than the cheapest model of Apple, which can be bought at $889.