The Apple pay feature was developed to allow iPhone users to make payments with thru their mobile phones by linking their debit or credit card. The service was launched in November in Canada and Australia; this was after the company had signed up with American Express on a partnership. The Apple pay features seem to be catching up really quick as it is now accessible is some more retail outlets. In the US alone, the service is now accepted by 2M retail locations.

Apart from that, more credit unions and banks are also extending their support to the feature. With an overall of 32 banks and even unions in the list, financial institutions in the US seem to be more than happy to give the necessary support to the company. The updated list of issues that are participating with Apple pay was released on February 5th, 2016. With major retail names like Kohl’s, BJ’s Wholesale club, Starbucks, Chick‐fil‐A, KFC in the list, banks and unions like Anderson Brothers, BankWest, Red River Bank, Cavantage Credit Union, Great Midwest bank, Wallis state Bank and other such financial institutions are all a part of the updated list. There has been a very positive response by many companies.

Even as per the corporate and personal banking CEO of Barclays UK has stated, that between the 12th and 27the of March this year, they plan to extend their hand in support of the feature. Word has it that the company is also planning to launch this service for cardholders who have American Express debit or credit cards in Spain, Singapore and Hong Kong this year. Even banks like Tesco and TSB have given their support to the feature. TSB has even gone ahead and offered their customer’s cash back of 5% on any purchase made thru Apple pay.