Apple is in talks that i may be on the way to automate the Apple advertising service iAd program, thereby closing its manual iAd division. The iAd has been creating a lot of revenue for the company and have made efforts to get the work related to the iAd service done through automation. Apple is in planning to end its advertising sale efforts and make distance from the direct involvement in the division.

Apple will try to accomplish this by breaking up the iAd sales division and will make this iAd division into an auto functioning platform, publishers will be given the opportunity to create their own advertising content, while publishers will keep all of the revenue from the advertising platform. Sources that know details of this new iAd plan say that this new plan can be a game changer. One source was quoted saying ­ “I think this is going to be great for publishers, it gives them direct dialogue with their customers as opposed to forcing them to go through an Apple middleman. Access will be more plentiful and easier to manage ­­ theoretically.” The first attempt at this plan was in September when Apple introduced a new software called the iAd Workbench that was an update over the previous tool. This model is being applied to the iAd along with its other platforms like Apple News and App Store.

From the launch of the service in 2012, the advertising platform has failed to be the premium place for advertising like the Google advertising platform. This may have been due to the price of the service. The price has been a huge turf off for publishers as despite many cuts the price is still a big number. Apple had made many efforts to revive the brand but despite all efforts the publishers never got attracted to the idea. This scheme is aimed at attracting publishers for the full profit generation from the advertising platform. This may be the one update that may attract publishers on the platform.