Last year, Apple had to face big and huge losses in the market. They were certainly not happy with the performance of the company in the market. They expected a lot from Apple iPhone 6 however somehow the device could not do much in the market and hence Apple had to face the biggest loss. This year again, Apple has launched Apple iPhone 7 in the market.

The company is not expecting any huge returns from the market. Apple was always the leader in the market. So far they did well in the market however now the legacy of the Apple seems to be breaking down. Until last year the situation of the company was real bad and the investors were in a very bad mood zero expectations from the company. All of a sudden the demand for the iPhone SE has gone up in the market.

Though it is the replica of the iPhone 5S and nothing much has been done in favor of the looks of the phone, still a much better performer. Samsung Electronic also has not much spoken about their growth and their quarterly earning however it is being assumed that the smartphone sector for the company is all dead.

Company has anyways called some of their handset models and is giving replacement due to the overheating followed by handset blasts. An interesting trend was also observed among the people buying the Apple and the Samsung handsets. Around 5 percent of the people came from Apple after switching their handsets to Samsung however when comes to Apple, the ratio was 14 percent. It means that a larger section of Samsung consumers is owned by Apple now. Apple has done comparatively better in Chinese market as well. Apple handset being costly cannot directly go beyond the numbers of the other Chinese manufacturers however still gave a very close neck to neck fight to all of them.