After iPhone’s release, people wanted Tim’s view on it. ABC called him up and wanted a special interview, Tim couldn’t say no. It was his duty to answer America; Tim surely had the best answers. Apple’s CEO is insightful and doesn’t want to follow Jobs, his vision is different. This promotional interview will definitely strengthen Apple’s brand value, they are concentrating on that. Lots of things are happening in Apple’s world, from AirPods to ‘Augmented Reality’. They know about the recent success of Pokémon Go, it will encourage them to venture into that field. Apple is surely going wireless, but this journey is difficult.
As per Cook, the company hasn’t created a better phone than this. They are extremely optimistic about this, this is their power product. If iPhone 7 fails in the market, Apple will be shattered; they will have nothing left to do. The strategy must click; there is no other way out. But focusing on camera and design is not a viable strategy; the rivals are way ahead in this department. It is totally true that this device takes killer photos, the clarity is superb. The battery will stay on for much longer, but users are not too sure about that. As more apps are installed, the battery goes down automatically. Apple’s technology will stop that; customers will believe it for now.
Earphone jacks are obsolete; people have to step up now. The future will have no wires, Apple began that era. Facebook is backing VR, but Apple took the other road and went with AR. Cook’s explanation is spot on; he mentioned that VR lacks commercial value. Most people will not accept it whole‐heartedly, they will get bored after some time.AR is for gaming and it encourages users to use their mind in almost everything. Once a company determines the future, they must get their fast.
