As the products of the Apple are maturing, they are getting off the market. Apple has been consistently trying to add more vertical integration to their products. Their products are continuously trying to add more details to their each and every product. Apple has somehow been successful been able to add some of the game changing products to their basket. Now the technology field is literally changing into the field of the battle.

Companies are fighting with each other to establish their name against others. Apple could be facing a hard time in the world of the Artificial Intelligence. Google and Facebook both of the tech giants have started developing their growth hacks. Apple has been historically been very strong with their presence in the cloud market however Apple has not done much in capitalizing their lead. Apple has solely concentrated much on their developments of their user’s privacy however they do not have the correct range or the volume of the data which can help them in building actionable AI.

Apple has recently surfaced a lot of resistance from the users after their issue with ITunes. Many users complained that they have lost their music files. Apple have started offering their cloud services to their users for storing their files like Google however it is hardly used by any user. It is not favored as such by them. Due to the privacy protocols applied by Apple, the company has already restrained them from a lot of things. Google and Facebook know a lot about their consumers however it isn’t the same about Apple. Besides having a huge database of consumers, they have hardly known the behavioral pattern of their users which has completely restrained them from developing something which is completely based on the historical data science of the pattern of their people. Ref Link: