In this year, and not far from now, Apple is planning to release the new Apple iPad Air 3 and the most anticipated iPhone 5SE which will just be 5 inches. The estimated date of release of these Apple devices is said to be 18th of March, 2016.

Unlike the previous models of Apple iPads or iPhones, Apple is not allowing any type of before release bookings on the iPad Air 3 or the iPhone 5SE. This step has been adopted by Apple for only these two products show that they have changed their marketing strategy. Moreover, since they are only allowing consumers to buy the products from online as well as retail stores only after the products are finally released in the market, it can be concluded that they expect to have plentiful supply of the products in the market. This marketing strategy is quite a new for Apple and it looks like a very unusual step taken by Apple.

Previously, Apple opened the market as soon as the products were announced and allowed pre‐booking of the devices. Although the pre‐bookings were done online, the devices reached their buyers only after the actual release of the products. It is to be seen how the new strategy works for Apple.

No one is quite aware of the specific looks of the new Apple iPhone 5SE, but there are a lot of rumors spreading around. It is rumored that though the iPhone 5SE will appear similar to the iPhone 5, it will sport the iPhone 6 like cover glass which is curved. The 5SE is also supposed to have an improved A9 processor like the iPhone 6S. Even the camera will be similar to the iPhone 6s, which is of 8 megapixels.

On the other hand, the iPad Air 3 is speculated to have similar designs as that of iPad Pro. Like the Pro, it will have the Smart Connector which works with all the accessories for iPad Air, as well as the 4 speaker layout. It is also supposed to be as the same size of its predecessor, the iPad 2, but with an added flash fitted on the back side.