Apple is set to expand its retail presence in 2016 and they will target different market sections. If reports are to be believed, Apple’s new store in Florida is the biggest and it is quite amazing. The place will be Brickell City Centre in Miami and the company has already signed the lease with them. After thorough research and market analysis, Apple has decided to open this retail store which will surely have a positive impact on the sales growth. Shopping centres always have a steady crowd and it’s easier to grab people’s attention here. With a large portion of this crowd featuring the youth, Apple’s strategies are right on track.

This new store will be opened for the public by the fall of 2016. This new shopping complex is huge and it will have more than 75 retail stores as well as restaurants. This shopping centre is open air and will definitely amaze the visitors. The shoppers will experience a different level of comfort as the Climate Ribbon will be used. It is much better than normal air‐conditioning systems as the temperature will be stabilized. This mixed‐use shopping centre has features like this, which will surely make it stand out. The ribbon will cover escalators, terraces, walkways and the stores.

So what else will this project have? It will feature a couple of office buildings, the luxurious East hotel and condo towers. Swire properties refused to comment on the matter but two other companies are collaborating with them to look after the retail section. This huge complex is carefully designed and covers a massive area of 500,000 square feet. The mall’s fourth floor will have the movie theatre and the garden will be at the fifth. Various luxurious retails stores will be situated in its first floor, with premium retailers in the second. Some contemporary retailers will get their place in Brickell’s third floor and it can very well be assumed that the much

awaited Apple shop will either be on the second floor or the third.